Brandbook

Dream. Believe. Achieve.

Over two and a half decades, we have established ourselves as a global brand catering to health and human services. We have carved a niche for ourselves with a robust offering of products and services, and our brand identity reflects and enhances CITI's diverse products and services portfolio.

Through our brand book, we strengthen our brand identity, communicate our message effectively and consistently, and spark brand perception and recall.

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Logo Philosophy

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Logo Usage

The CITI logo is used for all documentation and marketing material such as presentations, website, advertising, stationery, and more.
It is mandatory that all three components - logotype, symbol and tagline are visible in the final representation.
The CITI logo should always be surrounded by a minimum clear space - denoted by ‘x’. Ensure that no other graphical element or text encroaches into the clear space, and that the logo is set well within the live area of the document.

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Download our Logos

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Standard Logo (Full Color) For Print | For Web

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Alternate Logo 1 (White) For Print | For Web

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Alternate Logo 2 (Black) For Print | For Web

Do’s and Don’ts

Each of these react with backgrounds of different colors and intensities in their own unique way. Make sure the logo does not compromise on legibility or form. Avoid using the logo on backgrounds with gradients, photos or textures.

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Color Palette

Primary Color

CITI Blue
PANTONE 3005 C   |   C100, M46, Y2, K0   |   R0,G118, B187   |   #0076BB

Secondary Color

Arise
TEAL

PANTONE 3285 C
C68, M0, Y100, K0
R39,G150, B132
#279684

DataConnect
Cyan

PANTONE 2995 C
C100, M0, Y0, K0
R0,G174, B239
#00AEEF

DataInsights
Orange

PANTONE 1575 C
C0, M65, Y100, K0
R244,G121, B32
#F47920

DataPort
Teal

PANTONE 7718 C
C100, M45, Y60, K0
R0,G117, B118
#007576

DRIS
Teal

PANTONE 3272 C
C100, M4, Y50, K0
R0,G163, B154
#00A39A

Empower
Cyan

PANTONE 2925 C
C77, M25, Y0, K0
R0,G154, B222
#009ADE

PatientBuddy
Violet

PANTONE 7671 C
C78, M81, Y11, K0
R90,G78, B148
#5A4E94

ReCOVer
Green

PANTONE 355 C
C100, M12, Y100, K2
R0,G148, B76
#00944C

Unify
Green

PANTONE 802 C
C68, M0, Y100, K0
R56,G212, B48
#38D430

GRAYS

Tagline Gray
PANTONE COOL GRAY 10C   |   C0, M0, Y0, K70   |   R109,G110, B113   |   #6D6E71

GRAY TINTS [RANGE: K0-K100]

 
 
 
 
 
 
 
 
 
 

Examples

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For any queries email brandstudio@citi-us.com

Contact Us

Reach out to us if you have a question.

ADDRESS
7799 Leesburg Pike, Suite 500 North, Falls Church, VA 22043
PHONE
(703) 483-4300
FAX
(571) 633-1748
E-MAIL
customercontact@citi-us.com